Optilyfe
Overview
Taking a “pre-covery” drink from formula to checkout.
Recovery drinks are nothing new. But a “Pre-covery” drink, now that’s something worth talking about. Initially developed by a renowned surgeon to improve his patients’ recovery after surgery, pre-covery is the process of overloading the body with everything it needs prior to exertion. And this formula was ready to help a far larger market than just surgical patients looking to optimize recovery times.
Approach
Everything kept coming back to optimization. By pre-loading the body’s cells with nutrients, this drink wasn’t just optimizing recovery. It optimized performance. It optimized life. Whether you were an athlete performing at the top levels of your sport, a weekend warrior looking to beat your best and keep age from slowing you down, or someone looking to tackle surgical recovery, this drink helped optimize your life. From there, Optilyfe was born.
