A full-service marketing, creative branding and digital communications agency specializing in strategic content creation.

A Full Service Branding and Digital Agency | Lewis

large_lewis-flag.jpg

medium_lewis-flag.jpg

small_lewis-flag.jpg

thumbnail_lewis-flag.jpg

lewis-flag.jpg

thumbnail_favicon.png

favicon.png

Define the architecture, messaging, and visual approach that aligns packaging with business goals and customer expectations.

Packaging Strategy

Create packaging that captures attention, communicates value, and reinforces brand identity across product lines.

Product Packaging Design

Develop scalable packaging frameworks that maintain consistency while allowing flexibility across products, sizes, and markets.

Packaging Systems

Design packaging formats that balance functionality, production requirements, and consumer experience.

Structural Design

Optimize packaging to improve visibility, differentiation, and impact in competitive retail environments.

Retail & Shelf Presence

Guide packaging from concept through production, ensuring design integrity across materials, printing, and manufacturing.

Production & Implementation

Great packaging does more than protect a product—it creates connection, builds recognition, and influences purchasing decisions.

Packaging Design

Let’s do something great. Together.

Packaging Work

Good People Brewing

#3B3B3B

Situation

Good People Brewing had the good fortune of perfecting their craft beer just as the craft beer boom happened. However, in focusing on creating a great product, they had left the marketing and packaging design to a series of freelancers. The result was that each beer looked like a separate brand.

From good to great.

Approach

With new craft beer brands being born every minute, packaging is the single most important tactic in making sure your brand stands out on the shelf. We knew they needed a distinct identity that reflected the care and knowledge that goes into Good People beer.

Solution

We designed a cohesive packaging system for their entire line of beers as well as a new website, a social strategy and video content.

Good People has expanded their brewery twice in four years in order to keep up with increased demand. Sales of all beers have increased and they’ve expanded distribution six times in the past two years.

Result

large_GOOD-PEOPLE_hero_poster-3.jpg

medium_GOOD-PEOPLE_hero_poster-3.jpg

small_GOOD-PEOPLE_hero_poster-3.jpg

thumbnail_GOOD-PEOPLE_hero_poster-3.jpg

GOOD-PEOPLE_hero_poster-3.jpg

Food & Beverage

Behind every return on investment is a lot of number crunching. The same is true for marketing. We're equal parts left brain and right. Using data, analytics, and deep insight to inform standout creative. It's how we create advertising that moves the needle and brings measurable ROI. And that's a beautiful thing.

Marketing

The quality of video production says a lot about the quality of a brand. Whether it's a scripted commercial on TV or a customer testimonial on social media. Our in-house production team provides full-service capabilities. Lighting, shooting, casting, editing and finishing—we do it all from beginning to end. Growth is beautiful. And we make sure it looks that way.

Content Production

Everyone knows that branding is much more than colors and a logo. It's an experience. We craft every touchpoint with thought and care. Creating a symphony of memorable moments from beginning to end. Crafting brands that feel once-in-a-lifetime every time.

Branding

Brand Identity is the systematic visual language—from logos to usage rules—that define your brand’s inward and outward appearance.

Brand Identity

Casey Jones Distillery

#93674C

Overview

Casey Jones Distillery initially approached us to redesign packaging for their Casey Jones Moonshine. However, since research revealed that most consumers had neutral to negative associations with moonshine, we knew it would take more than new packaging to change the way consumers think of the product.

SOLUTION

To position Casey Jones Moonshine as a premium heritage product that’s for everyday use, we had to make it about more than water, corn and sugar. We had to tell the rich story of Casey Jones, the original king of the Prohibition-era Kentucky stillmakers, and his grandson, Master Distiller Arlon “A.J.” Jones. We did this with new identity and packaging, a new website featuring craft cocktail recipes, new print and collateral, new distillery signage and a strategic presentation to their distributor.

Within a short period of time, Casey Jones Moonshine saw a significant spike in sales as well as a major increase in the number of visitors to their distillery.

Results

Distilling a new brand in a new category.

large_image 14c.jpg

medium_image 14c.jpg

small_image 14c.jpg

thumbnail_image 14c.jpg

image 14c.jpg

Optilyfe

#ED4D23

Recovery drinks are nothing new. But a “Pre-covery” drink, now that’s something worth talking about. Initially developed by a renowned surgeon to improve his patients’ recovery after surgery, pre-covery is the process of overloading the body with everything it needs prior to exertion. And this formula was ready to help a far larger market than just surgical patients looking to optimize recovery times.

Taking a “pre-covery” drink from formula to checkout.

Everything kept coming back to optimization. By pre-loading the body’s cells with nutrients, this drink wasn’t just optimizing recovery. It optimized performance. It optimized life. Whether you were an athlete performing at the top levels of your sport, a weekend warrior looking to beat your best and keep age from slowing you down, or someone looking to tackle surgical recovery, this drink helped optimize your life. From there, Optilyfe was born.

large_Optilyfe_top.jpg

medium_Optilyfe_top.jpg

small_Optilyfe_top.jpg

thumbnail_Optilyfe_top.jpg

Optilyfe_top.jpg

Retail & eCommerce

Hero Doughnuts

#ea0029

Hero Doughnuts is a boutique chain of high-end pastry shops with a brioche-style doughnut as the signature item. Local chef Wil Drake and entrepreneur Jason Wallis turned to Lewis to ensure the branding created anticipation for their brave brioche treats. In addition to crafting Hero’s brand identity, the Lewis team was challenged to design packaging that was uber-affordable for the brand to begin selling doughnuts at pop-ups to minimize their up-front costs.

Serving the Community in a Hole New Way.

large_Hero-hero-image.jpg

medium_Hero-hero-image.jpg

small_Hero-hero-image.jpg

thumbnail_Hero-hero-image.jpg

Hero-hero-image.jpg

Serving the community in a hole new way.

Birmingham Zoo

#ff6722

To celebrate the Birmingham’s Zoo's 70th anniversary, we partnered with Cahaba Brewing Co. to create custom Blonde Ale and Hazy IPA can designs for the annual Zoo Brews event. The limited-edition packaging extended the anniversary celebration beyond the zoo, combining bold illustrations with playful branding to create a memorable keepsake for attendees.

Cheers to 70 years of being wild.

We developed a collaborative packaging concepts that captured the spirit of the zoo's milestone anniversary while elevating the Zoo Brews experience. The custom can designs were crafted to feel celebratory, collectible, and unmistakably wild.

    

The brewery partnership transformed a seasonal event into a memorable brand experience, giving guests a unique way to celebrate the zoo's 70th anniversary. The limited-edition cans reinforced the anniversary campaign, generated excitement around Zoo Brew, and left attendees with a lasting reminder of  the celebration.