A full-service marketing, creative branding and digital communications agency specializing in strategic content creation.

A Full Service Branding and Digital Agency | Lewis

large_lewis-flag.jpg

medium_lewis-flag.jpg

small_lewis-flag.jpg

thumbnail_lewis-flag.jpg

lewis-flag.jpg

thumbnail_favicon.png

favicon.png

Good branding doesn’t start with a logo or PMS color. It begins with purpose. Not just what your company does. But why. Figure out “why,” and the rest will follow. We’ll help.

Branding Archetype

Just as important as identifying your company’s purpose, is communicating it. Everything you do should reflect that core “why.” Your logo, your color palette, the words you use, the font you write them in, everything is branding. And we do it all.

Brand Identity Design

Successfully deploying the brand you’ve developed takes strategic thinking. Who do you affiliate with your brand? Where is it seen? We leverage focus groups, audits, research, and data analytics to craft effective strategies.

Brand Strategy

Knowing what your brand stands for is one thing. Creating unique ways to present it to the world is another. Our creative team will not only find unique ways to express your brand across owned, earned and paid channels—but also do so in ways that play to each channel’s individual strengths. 

Brand Expression

A brand is a living organism. It requires constant nourishment, upkeep, and protection to grow. Our holistic brand management ensures our clients stay ahead of an ever-changing world.

Brand Management

Branding

Let’s do something great. Together.

Everyone knows that branding is much more than colors and a logo. It's an experience. We craft every touchpoint with thought and care. Creating a symphony of memorable moments from beginning to end. Crafting brands that feel once-in-a-lifetime every time.

Branding Work

reVive Light Therapy™

#D13C8C

Overview

Each August, Bama Rush dominates TikTok, turning sorority recruitment at the University of Alabama into a viral cultural phenomenon. In August 2023 alone, hashtags like #BamaRush, #BamaRushTok, and #RushTok reached over 104 million people. We sought to authentically insert reVive Light Therapy™, 
our light therapy skincare client, into this cultural moment to build Gen Z awareness and drive measurable business results.

How sisterhood sparked skincare buzz.

The Idea

We launched Glow On, Sister, a campaign designed to seamlessly match RushTok’s humor, energy, and aesthetic. Out of this umbrella, we created RushLux—a multi-channel activation that included hand-delivered light therapy skincare kits to sorority houses, cheeky sisterhood-inspired messaging, and outdoor boards and on-campus visibility. These efforts introduced the reVive Light Therapy™ Lux Collection’s bestselling devices to an entirely new audience, driving both awareness and engagement.

The campaign spanned TikTok, Instagram, email, and Snapchat, combining creator-style content, gifted products with on-site education and activation, and playful promo codes to drive both engagement and conversion.

By capitalizing on Bama Rush at its cultural peak, Glow On, Sister transformed reVive Light Therapy™ into a brand that felt relevant and aspirational to a new generation. The campaign proved that when cultural timing meets platform-native creative, you don’t just earn attention—you drive lasting growth.

The Results

large_Hero.jpg

medium_Hero.jpg

small_Hero.jpg

thumbnail_Hero.jpg

Hero.jpg

Retail & eCommerce

The quality of video production says a lot about the quality of a brand. Whether it's a scripted commercial on TV or a customer testimonial on social media. Our in-house production team provides full-service capabilities. Lighting, shooting, casting, editing and finishing—we do it all from beginning to end. Growth is beautiful. And we make sure it looks that way.

Content Production

Behind every return on investment is a lot of number crunching. The same is true for marketing. We're equal parts left brain and right. Using data, analytics, and deep insight to inform standout creative. It's how we create advertising that moves the needle and brings measurable ROI. And that's a beautiful thing.

Marketing

Abeka

#93338e

Situation

One of the leading players in the K-12 education space, Abeka, asked the Lewis team to develop the next iteration of their master brand. The main goal was to position brand Abeka as a leader in education, broadening their reach beyond a more niche audience.

Bringing the mainstream home.

Approach

Recognizing the opportunity to engage non-traditional audiences (beyond homeschooling parents or Christian schools), the Lewis team created a brand new platform for Abeka—Learning For Life. The new platform allowed our team to develop messaging  that focused on the child’s future success as a key motivator for parents, along with emphasis on character building and strong community values.

While directly trackable website visits aren’t the primary objective of a broad-reach tactic like TV, our buys drove impact immediately. The campaign launched in the summer of 2025, and within two months, it delivered 20 million impressions and generated 53,000 website visits from viewers who saw our spots on Hulu, Disney+, or Peacock and later visited the site from the same IP address. That 0.3% response rate exceeded industry benchmarks—especially noteworthy given the creative’s brand-building focus without a direct call to action. Beyond site traffic, brand recognition also rose quickly: within two months, brand search volume grew 81% year over year.

Results

large_Screenshot 2025-08-26 at 9.13.41 AM.png

medium_Screenshot 2025-08-26 at 9.13.41 AM.png

small_Screenshot 2025-08-26 at 9.13.41 AM.png

thumbnail_Screenshot 2025-08-26 at 9.13.41 AM.png

Screenshot 2025-08-26 at 9.13.41 AM.png

Birmingham Zoo

#ff6722

The Birmingham Zoo came to us with a simple ask–create a logo mark for their 70th anniversary. What they ended up getting was a year-long integrated campaign celebrating the biggest birthday in Birmingham and inviting everyone to get in touch with their inner party animal.

A bold look for the Birmingham Zoo.

70th Anniversary Logomark

To celebrate the zoo's 70th birthday and the amazing diversity of animal species found there, we created a flexible logo that featured four of their most popular animals in a clean, modern, and most importantly, fun design.

Integrated Campaign

To help promote the zoo's 70th birthday, we created an ad campaign that let the animals show everyone how they each like to party in their own particular way. The ads served as birthday invitations to zoo lovers across the region to join the fun in seasonal events throughout the year.

Campaign Event: Cougar Crossing

To promote the zoo's new Cougar Crossing exhibit, we teased a giant present arriving soon. We even had artwork in a local art gallery defaced by mysterious claws. Then we took our larger-than-life gift around town, where it growled at passersby before the big reveal.

Campaign Event: Carousel Reopening

When the newly refurbished carousel was about to reopen, we placed life-size carousel animals on already existing lamp poles to let everyone know another gift was headed back to the zoo.

Cahaba Brewing Partnership

The party continued all year, and when the annual "Zoo Brews" event arrived, we partnered with Cahaba Brewing Co. to create custom Blonde Ale and Hazy IPA designs. The perfect drinks to raise a toast to 70 years of wild.

The Birmingham Zoo's 70th birthday was one no man or animal will ever forget. Our efforts had social media and local news stations going ape, and boosted annual attendance by 10% and saw a 17% increase in zoo membership. A birthday wish we were more than happy to help grant.

large_Zoo-Hero.jpg

medium_Zoo-Hero.jpg

small_Zoo-Hero.jpg

thumbnail_Zoo-Hero.jpg

Zoo-Hero.jpg

Travel & Tourism

Kentucky Bourbon Trail®

#092646

After rebranding the Kentucky Bourbon Trail® and launching its new website, Lewis and the Bourbon Trail™ hosted the first-ever Worldwide Toast to Kentucky Bourbon. On September 17th, 2024, Bourbon enthusiasts worldwide were invited to join a 26-hour live stream event celebrating at 4pm in every timezone around the world – featuring special guests and Bourbon notables thanking viewers for making Kentucky Bourbon a global success.

A Worldwide Toast to Kentucky Bourbon.

Goals & Challenges

The event aimed to spotlight Kentucky Bourbon's global popularity while expanding the Bourbon Trail's reach to affluent international tourists. Success was measured by participation and social growth, targeting 2,500 participants across 10 countries and a 1% increase in social followers. However, the campaign faced challenges, including the complexity of hosting a large-scale live stream, requiring round-the-clock management, and custom streaming solutions to accommodate a live stream lasting longer than 24 hours – a feat more than one of our partners had never done.

The Worldwide Toast generated a collective reach of 17 million through social and earned media coverage with toast participants representing 32 countries across 6 continents. Celebrity guests like Chef Art Smith and Maria Montgomery amplified the buzz. Exceeding goals, the event saw thousands of live stream participants, 3,300+ new social followers (1.28% growth), and a 60% spike in KBT website traffic, marking its highest session count YTD. The successful campaign not only strengthened brand affinity but also established the Toast as a new annual tradition.

large_KBT-worldwide-toast.png

medium_KBT-worldwide-toast.png

small_KBT-worldwide-toast.png

thumbnail_KBT-worldwide-toast.png

KBT-worldwide-toast.png

A worldwide toast to Kentucky Bourbon.

Food & Beverage

Unless you like wasting money, return on ad spend is a necessity. We take a deep and constant look at every touchpoint in your customer's journey. Optimizing areas that are potential hiccups. Why are so many customers abandoning carts? Is it taking too many clicks to get to what they want? Could they be upsold before checkout? In the end, if your marketing dollars aren't converting into sales, something is wrong. And that's exactly what we're here to fix. 

ROAS

Babcock Ranch

#095877

When we were approached to tell the story of a yet - to - be - developed 18,000 acre master - planned community in Ft. Myers, Florida, the owners already had a name and a logo. What they needed was a partner to curate their vision and tell their story. Right away we saw the power in that story: Babcock Ranch would be the first 100 percent solar - powered community in the country, with a vast 440 acres of solar panels powering the town.

A community powered by the sun and great storytelling.

The Situation

At Lewis, we believe every great story stands on the shoulders of research. Babcock Ranch is no different. We met with stakeholders, land planners and future residents, ultimately crafting an integrated brand story that would unfold over several years. Yet at the time, all of Babcock Ranch was simply dirt, and a vision. We found similarly styled communities—both architecturally and topographically—to capture lifestyle imagery. We then curated copy that would showcase what was to come for Babcock Ranch.

Extending the Brand

Nestled in the heart of Founder’s Square at Babcock Ranch, Curry Creek Outfitters was created to connect people to the outdoors in a place designed to live in harmony with nature. We developed the name and brand identity to reflect that spirit—rugged, approachable, and right at home in Florida’s first solar-powered town.

Slater’s Goods & Provisions is a modern-day general store and café located in the heart of Babcock Ranch—named in honor of legendary cattleman Bolman “Bo” Slater. A beloved figure who helped shape the history of the Crescent B Ranch, Bo’s legacy lives on in the spirit of the store, where locals gather for good food, everyday essentials, and a taste of old Florida. We developed the name and brand identity as a tribute to the man behind the land and the stories that still echo through it.

Located in Founder’s Square at Babcock Ranch, Square Scoops Coffee & Creamery takes its name from both its home and its playful twist on tradition—serving fresh-churned ice cream in perfect square scoops. We developed the name and brand to reflect that spirit of fun and flavor. With inventive sundaes, bold coffee, and a rotating menu of seasonal treats, it’s a sweet spot at the heart of the community.

large_c0f62b0b508d255d8fd37b14a3dad343c8ebc1be.jpg

medium_c0f62b0b508d255d8fd37b14a3dad343c8ebc1be.jpg

small_c0f62b0b508d255d8fd37b14a3dad343c8ebc1be.jpg

thumbnail_c0f62b0b508d255d8fd37b14a3dad343c8ebc1be.jpg

c0f62b0b508d255d8fd37b14a3dad343c8ebc1be.jpg

A community powered by the sun and great storytelling

Always.bank

#502be5

With over a century of banking experience, 22nd State Bank created Always.bank as a forward-functioning subsidiary built specifically for the needs of small businesses. To introduce the brand, we developed a launch campaign that positions Always.bank as more than a lender, it's a true partner in the entrepreneurial journey. The campaign showcases the deep, ongoing relationship the bank builds with small business, from the initial spark of an idea to the hard-earned victories that follow. With the line "Let's build something amazing", the campaign highlights both the emotional connection and the practical support Always.bank offers at every stage of business, establishing the brand as a trusted ally for small businesses.

A bank built for small business.

Social Media & Thought Leadership

Our social media campaign powerfully highlighted Always.bank’s unwavering commitment to small business owners, emphasizing a relationship built on trust and support through every phase of their entrepreneurial journey. By showcasing authentic stories and tailored content, the campaign illustrated how Always.bank stands by its clients, offering personalized financial solutions and reliable guidance to help businesses thrive at every stage, from startup to success.

large_always_preview.jpg

medium_always_preview.jpg

small_always_preview.jpg

thumbnail_always_preview.jpg

always_preview.jpg

Banking & Finance

#A25630

The KBT™ was formed 25 years ago and has grown into one of America’s most beloved ways to taste and explore 46 distilleries, drawing more than 2.5 million visitors annually from all 50 states and 25 countries. After a national search of agencies, Lewis was selected to develop a new brand and website as part of their 25th Anniversary celebration in 2024.

A brand worth savoring.

Brand Identity

The distilleries on the trail have created new and elevated experiences that are bringing in a more affluent guest. To better reflect today’s experience there was a need for a new brand identity that conveyed a joyful sense of discovery, elevated adventure, and attainable luxury.

The Digital Experience

In addition to the new identity, creating a new digital experience was critical. A reimagined Kentucky Bourbon Trail® that encourages greater exploration, slowing down and savoring the moment in an online experience that’s easier to understand, navigate, plan and enjoy. The new site now allows for better tracking, optimization and understanding of visitors which will in turn help the KBT and distilleries better plan for the future.

The new KBT brand and website launched to raise glasses from across Kentucky and the globe. Leveraging earned media coverage across national and international markets, we reintroduced bourbon’s birthplace to millions of eyeballs and set the stage to welcome even more discerning palates.

large_KBT-top.jpg

medium_KBT-top.jpg

small_KBT-top.jpg

thumbnail_KBT-top.jpg

KBT-top.jpg

ALS Network

#00849a

Previously a local chapter of a national ALS organization, ALS Golden West provided care management for families in 22 counties in California plus Hawaii. But their geography-focused name didn’t reflect the outsized role the group also plays in fundraising, research, and advocacy. Changes in the ALS landscape led ALS Golden West to seek a new name and brand identity that better expressed their independence, mission and national leadership.

A new name to trust for families facing ALS.

In discovery interviews with families facing ALS, donors, researchers, care managers, and other key stakeholders, we learned that one aspect that makes Golden West unique is the leadership role they play in all three areas: care management, research, and advocacy. Other ALS organizations tended to be successful at one of those endeavors. We set out to build a brand that unified these three missions.

Strategy

A new brand needed to convey energy, optimism, and compassion. We specifically recommended that any new name should omit the service area, to give them flexibility for future growth. It also needed to sound appealing to audiences both inside and outside the organization. We observed that all three of the organization’s key missions involve connection, and identified that as a common thread we could use to  build a larger brand story.

The ALS Network brand launched in January 2024 at the company’s annual gala to widespread acclaim. Stakeholders agreed the name sounded big, useful, and expressed the idea of connection on every level. The brand identity included a versatile logo with a distinctive mark, representing the three pillars of the organization along with each and every individual that makes up the ALS Network. Plans are underway to further assist the ALS Network with their growth goals.

large_ALS-Network-top_2x.jpg

medium_ALS-Network-top_2x.jpg

small_ALS-Network-top_2x.jpg

thumbnail_ALS-Network-top_2x.jpg

ALS-Network-top_2x.jpg

Healthcare

HighFive Healthcare

#0057a8

HighFive Healthcare is the expert at helping partnering endodontists and oral surgeons grow their practices. But when they experienced quick success themselves, they looked to our expertise to help them keep growing exponentially.

Taming the monster in the tooth business.

Much of HighFive’s success is due to their unrivaled culture of family, fun, and personal relationships. Unfortunately, that wasn’t coming across in their marketing. So we revamped every aspect of their brand to reflect who they truly are.

Trade Show

Meeting potential new partners face-to-face at trade shows is a critical component of HighFive’s success. But first, you have to get people’s attention. So we created a campaign built around a giant monster. A monster made up of all the time-consuming business tasks that HighFive takes off doctor’s plates so they can care for their patients and their family.

We wanted attention. We got it. The HighFive booth was a flurry of activity all weekend long, with interested doctors stopping in their tracks to check out our monster and meet our team. With our first trade show a resounding success, our monster is ready to hit the road and travel the trade show circuit across the country.

Tradeshow Results

Practice

Rebranding HighFive was just the beginning. With every new partnering practice, we are faced with another unique challenge. From logos, to websites, to referral pads and business cards, we continue to craft beautiful and informative brands that reflect the distinctive personality of each particular doctor and practice.

large_highfive-head-monster.jpg

medium_highfive-head-monster.jpg

small_highfive-head-monster.jpg

thumbnail_highfive-head-monster.jpg

highfive-head-monster.jpg

Hero Doughnuts

#ea0029

Hero Doughnuts is a boutique chain of high-end pastry shops with a brioche-style doughnut as the signature item. Local chef Wil Drake and entrepreneur Jason Wallis turned to Lewis to ensure the branding created anticipation for their brave brioche treats. In addition to crafting Hero’s brand identity, the Lewis team was challenged to design packaging that was uber-affordable for the brand to begin selling doughnuts at pop-ups to minimize their up-front costs.

Serving the Community in a Hole New Way.

large_Hero-hero-image.jpg

medium_Hero-hero-image.jpg

small_Hero-hero-image.jpg

thumbnail_Hero-hero-image.jpg

Hero-hero-image.jpg

Serving the community in a hole new way.

Good People Brewing

#3B3B3B

Good People Brewing had the good fortune of perfecting their craft beer just as the craft beer boom happened. However, in focusing on creating a great product, they had left the marketing and packaging design to a series of freelancers. The result was that each beer looked like a separate brand.

From good to great.

With new craft beer brands being born every minute, packaging is the single most important tactic in making sure your brand stands out on the shelf. We knew they needed a distinct identity that reflected the care and knowledge that goes into Good People beer.

Solution

We designed a cohesive packaging system for their entire line of beers as well as a new website, a social strategy and video content.

Good People has expanded their brewery twice in four years in order to keep up with increased demand. Sales of all beers have increased and they’ve expanded distribution six times in the past two years.

Result

large_GOOD-PEOPLE_hero_poster-3.jpg

medium_GOOD-PEOPLE_hero_poster-3.jpg

small_GOOD-PEOPLE_hero_poster-3.jpg

thumbnail_GOOD-PEOPLE_hero_poster-3.jpg

GOOD-PEOPLE_hero_poster-3.jpg

Kaiya

#3FA8A8

Kaiya is located in the panhandle of Florida next to Alys Beach on one of the last remaining parcels of land on Scenic 30-A. We created a unique name and “pinnacle” brand for this 26-acre boutique, luxury resort. Additional work included a website, collateral, sales center design, street name and signage, followed by a content marketing campaign to build awareness and affinity for future homeowners.

Achieving the perfect balance

Environmental Development

We continued the story of Kaiya by naming buildings and streets, creating marketing collateral, designing the sales studio and interiors, and handling all social media and video content. We also helped identify target audiences, both in local and feeder markets.