Marketing

Understanding your audience’s positioning requires more than a standard SWOT analysis—it demands a comprehensive look at your industry, competitors, internal teams, and, most critically, your customers. We harness the power of your first-party data—collected directly from your audience interactions—to uncover real insights into behavior, preferences, and opportunities. Combined with our suite of strategic tools, this data allows us to pinpoint exactly where your brand stands today and chart a path forward. Our marketing audits play a crucial role in this process, revealing not just where your budget is being spent, but how effectively it’s working. By aligning spending with high-impact opportunities backed by your own data, we ensure your resources drive measurable and fruitful impact.

Data can only tell you so much. Sometimes you need to get personal. Whether it’s surveys, focus groups or online message boards, when handled professionally, can serve an important role in understanding the wants, needs, and fears of your market. These insights can help guide your marketing and creative development to ensure an effective campaign.

Without a map, you’re bound to get lost. And without a customer journey map, you’re bound to lose customers. Customers progress through various stages. From their initial contact with your brand down to the moment they make a purchase and beyond. Detailing this journey enables you to tailor your marketing efforts to help them on their way no matter what stage they are in. Give a map to your marketing dollars and they’ll go a whole lot farther.

Marketing is only as strong as the strategy behind it. Through our Informed Creativity® process, we take a unique approach by leveraging customized data sources to craft powerful, relevant, and highly targeted messaging that maximizes ROI. This process equips and empowers businesses to make bold, transformative decisions with confidence. Our approach starts by getting smart quickly—understanding where you are to determine where you need to go. We then develop your core positioning, clarifying who you are as a brand to resonate with both internal and external audiences. From there, we create integrated campaigns and channel plans to deliver the right message to the right audience at the right time.

When it comes to media, we take an omnichannel approach that includes all available channels, including content planning and execution of organic social, email and website content. By taking best practices and marrying them with the appropriate strategy, timing, and content for the particular industry, your owned media should be a productive pillar of your marketing efforts.

Effective influencer marketing is built on one thing—trust. Influencers spend years building up trust with their audience. In order for marketers to leverage that trust, they have to carefully vet influencers until they can find ones who they can safely entrust their brands with. It’s not an easy process. But when that mutual trust is linked, it can yield beautiful results.