Birmingham Zoo
Overview
Cheers to 70 years of being wild.
To celebrate the Birmingham’s Zoo's 70th anniversary, we partnered with Cahaba Brewing Co. to create custom Blonde Ale and Hazy IPA can designs for the annual Zoo Brews event. The limited-edition packaging extended the anniversary celebration beyond the zoo, combining bold illustrations with playful branding to create a memorable keepsake for attendees.
Industry
Services Involved
Approach
We developed a collaborative packaging concepts that captured the spirit of the zoo's milestone anniversary while elevating the Zoo Brews experience. The custom can designs were crafted to feel celebratory, collectible, and unmistakably wild.
Results
The brewery partnership transformed a seasonal event into a memorable brand experience, giving guests a unique way to celebrate the zoo's 70th anniversary. The limited-edition cans reinforced the anniversary campaign, generated excitement around Zoo Brew, and left attendees with a lasting reminder of
the celebration.