A Bold Look for the Birmingham Zoo

The Birmingham Zoo is celebrating 70 years of being a vital resource for education, conservation, community engagement, and, last but not least, home to over 550 animals from 180 species. Lewis was honored to partner with the Zoo to create a dynamic logomark featuring 4 of its most popular residents — Zachary the Black-handed Spider Monkey, Baron the American Flamingo, Mopane the Reticulated Giraffe, and Gadze the African Elephant — all partying and all proudly integral in the Zoo's ongoing missions of inspiring passion for conserving the natural world. In addition to emblazoning and embellishing an array of Zoo merch, the logomark will be featured in upcoming creative campaigns and celebrations throughout the year.