Wake Forest Baptist Health
Overview
I have cancer. But cancer doesn’t have me.
We set out to create a cancer campaign that offered more than information—it offered strength and confidence. Centered around the powerful line, "I have cancer. But cancer doesn’t have me," the campaign was designed to give patients a sense of control in the face of a life-altering diagnosis. As home to the only NCI-designated Comprehensive Cancer Center in western North Carolina, Wake Forest Baptist delivers nationally recognized care with compassion, innovation, and hope. Our campaign highlighted not just advanced treatments and cutting-edge research, but also the human side of healing—from support programs to personalized therapies—reminding patients that they are never alone in their fight.
Industry
Services Involved
Results
The campaign increased awareness of Wake Forest Baptist Health as a leading destination for cancer care, driving more patients to consider it as their first choice. Website traffic saw a measurable boost, and most importantly, cancer-related appointment requests rose by 16% during and after the campaign period.