Vermont Brewers Association

Vermont Brewers Association represented 56 craft breweries in the state (the most per capita of any state) and has a pretty important role. For starters, Vermont is one of the pioneers in the craft brewing movement, which is a major tourism draw for the state. Yet, the Vermont Brewers Association had a brand that couldn’t stand up to the quality and craftsmanship held by its brewery members. After a national search for branding firms, they chose Lewis to develop a new brand and marketing strategy that would better position the organization for conveying the unique Vermont brewing story.