Vanderbilt University Medical Center
Overview
The Promise of Discovery.
At Vanderbilt University Medical Center, discovery isn't just something that happens in a lab–it's a promise made to every patient. The Promise of Discovery national campaign was created to reflect the hope and possibility that come from being cared for by one of the world's leading academic medical centers. With access to one of the largest DNA databases on the planet, Vanderbilt is pioneering treatments that are as unique as the individuals they're meant to heal. Benefitting patients locally, regionally, and around the globe. That's the Promise of Discovery.
Results
Increased awareness of Vanderbilt as a leading healthcare provider in key U.S. markets
Increased donations and increased grants beyond Nashville
Increased key medical referrals from beyond core service area
Capital growth bond goal exceeded 8x investors citing national campaign