Vanderbilt Health Bone and Joint Clinic

For the Vanderbilt Health Bone and Joint Clinic, we created a campaign centered around a powerful, human truth: the ability to move freely is something people often take for granted–until they can't. "Be Able" became a rallying cry, celebrating the everyday victories that orthopaedic care makes possible. Whether it's returning to the field, the garden, or simply a walk around the block, the campaign spotlighted how Vanderbilt's expert care empowers patients of all ages to get back to doing what they love–stronger, faster, and more confidently than before.