Trustmark Squad Student Banking
Overview
Capturing tomorrow’s customers today.
Trustmark, a $16 billion bank with markets stretching from Houston to the Florida panhandle, asked us to help them expand banking relationships with younger audiences. While they already had a suitable product that students could sign up for, they didn’t offer a specific student banking product or experience, and identified this as an opportunity for growth.
Approach
“Tried and true” becomes “old and tired” when marketing financial institutions to this rising Gen Z audience, as well as their Millennial and Gen X parents. Our business intelligence team worked to uncover the many nuances of the younger generation when it comes to their unique banking needs and expectations.
Results
By tapping into the desires and priorities of our target audience, we were able to achieve a +64% year-over-year new account increase for the demographic.