TRACT Optics

TRACT Optics was the first D2C optics brand in the industry. We knew speaking directly to the consumer was an advantage for TRACT, so everything we created, from product videos to social media posts, was aimed to show TRACT's prospective audience that this was a brand built by hunters using the best materials in the world. During the first 12 months, we published as much content as possible. Through blogs, social media and third-party channels, TRACT was quickly recognized as much as the top new companies in the industry.