Vanderbilt Children's Hospital
Overview
Your child’s very own hospital – a campaign for care made just for kids.
Monroe Carell Jr. Children’s Hospital at Vanderbilt has been caring for children in Nashville for over four decades. As the city’s only freestanding children’s hospital—and a nationally recognized academic medical center—every inch of it is built around the unique needs of kids. From a Level 1 Pediatric ER to specialists trained to treat everything from everyday accidents to the rarest pediatric conditions, it’s a place designed entirely for children and their families. Our campaign, Your Child’s Very Own Hospital, set out to reinforce that truth—positioning Monroe Carell as not just a hospital that treats kids, but a hospital made for them.
Results
The Your Child’s Very Own Hospital campaign delivered measurable impact. It increased brand awareness across the region, strengthened trust among parents, and clearly differentiated Monroe Carell as the only hospital in Nashville built entirely around the needs of children. The campaign helped drive an increase in pediatric ER visits and specialty care appointments, while also improving perception metrics tied to expertise, compassion, and overall preference.