Vanderbilt Children's Hospital
Overview
Tapping into something every parent understands.
For Monroe Carell Jr. Children’s Hospital at Vanderbilt, we created a campaign that tapped into something every parent understands—going to great lengths for their child. Through heartfelt analogies that mirror the sacrifices and devotion of parents, the campaign illustrated the hospital’s unwavering commitment to the total well-being of children. As an academic medical center, Monroe Carell Jr. Children’s Hospital doesn’t just provide care—it leads it—offering families access to the brightest minds in medicine, groundbreaking research, and the most advanced treatment options available. The result was a campaign that didn’t just inform—it connected on a deeply human level.
Industry
Services Involved
Social Media
This social media campaign would allow parents to create custom memes. This was designed as an extension of a brand awareness campaign with the message "You'll do anything for your child. So will we."
Results
The campaign increased awareness and market share, and it positioned the freestanding Monroe Carell Jr. Children’s Hospital at Vanderbilt against all non-academic medical institutions.