International Motorsports Hall of Fame

The International Motorsports Hall of Fame set out to transform the Bill France, Sr. Room into a more engaging and immersive exhibit experience—one worthy of the legacy of the man who helped shape modern motorsports. The goal was to create an environment that better tells his story while enhancing the experience for racing fans and Hall of Fame visitors alike.

Lewis served as the turnkey creative partner for the renovation, leading everything from exhibit design and storytelling to video production, vendor coordination, and installation oversight. By bringing together environmental graphics, multimedia content, and a network of specialized production partners, we helped deliver a modernized space that celebrates Bill France Sr.'s lasting impact on the sport and preserves his legacy for future generations.