Highlands College
Overview
Branding a higher calling and the college spirit.
As a young, recently accredited, biblically based college moving to a larger, newly renovated campus, Highlands College wanted to elevate its brand. The challenge: Appeal to prospective students and skeptical parents by balancing the youthful energy of the college experience with the timeless tradition and stability of a legacy institution. Our refresh of the brand aimed to capture the spirit of Highlands College and position it for an ever-brighter future.
Approach
Highlands College isn’t your typical college experience. But that doesn’t mean the students don’t yearn for a taste of those traditional trappings as they pursue their calling. Classic collegiate elements filtered through a modern lens resulted in a distinctive brand that students could take as their own as they pursue their “Life of eternal impact.”
Residence Hall
One of the most significant additions to the new Highlands College was its first-ever on-campus residence hall. With five floors, the dorms didn’t just require interior branding, but wayfinding that easily distinguished each of the floors. Drawing inspiration from the Bible, we named each floor after a different mountain where man encountered the Holy Divine, echoing the spiritual journey of the student. Distinctive colors, quotes, and minimalist, modernist patterns ensured that each floor was instantly identifiable as students acclimated to their new home.
