Grizzly Outdoors
Overview
What you live for, is what we build for.
Grizzly was one of the early creators of rotomolded coolers with incredibly tough construction. In fact, it was one of the first companies whose coolers were certified IGBC Bear-Resistant. Grizzly’s products were deeply trusted by a tight circle of hunters and outdoor enthusiasts, but weren’t as well known as competitor Yeti in the larger consumer market. Grizzly asked us to grow the brand’s reputation and increase engagement in order to set the stage for future sales growth.
Industry
Services Involved
Competition
Our Audience Intelligence team uncovered an opportunity in the marketplace: as Yeti grew and diversified into more of a fashion brand — offering an ever-expanding lineup of products from wine tumblers to dog beds — it left a gap in the core market. Serious hunting and fishing enthusiasts, who prioritize performance, were looking for something more rugged and credible. Things that can stand up to what they and mother nature would put them through-not the season’s fashionable color.
Product Line
Grizzly also leveraged its rotomolding process to create new products - but unlike Yeti, remained firmly focused on their hardcore audience of hunting and fishing enthusiasts. Grizzly used their design and manufacturing skills to create grip bottles, camp cups, and a few storage accessories as well as an innovative new hunting blind for deer hunters that made use of their proprietary rotomolding process. All made in the United States and featuring a lifetime guarantee.
The Work
Our Connected Brand Experience delivered consistent messaging at every point of the customer journey, to create trackable sales growth. We crafted a campaign line for the brand: “What you live for, is what we build for.” The platform enabled us to connect coolers, hunting blinds and other gear into a single, powerful brand story that would unify and elevate Grizzly’s brand.
Results
The campaign successfully elevated Grizzly’s presence in the outdoor gear market, driving a noticeable increase in brand recognition and consumer interest. Website traffic rose as more hunters and outdoor enthusiasts engaged with the brand, and product sales grew across categories—including coolers, bottles, and the new rotomolded hunting blind. By staying true to its rugged roots and delivering a cohesive brand story, Grizzly strengthened its connection with its core audience and set the stage for continued growth.