reVive Light Therapy™
Overview
How sisterhood sparked skincare buzz.
Each August, Bama Rush dominates TikTok, turning sorority recruitment at the University of Alabama into a viral cultural phenomenon. In August 2023 alone, hashtags like #BamaRush, #BamaRushTok, and #RushTok reached over 104 million people. We sought to authentically insert reVive Light Therapy™,
our light therapy skincare client, into this cultural moment to build Gen Z awareness and drive measurable business results.
The Idea
We launched Glow On, Sister, a campaign designed to seamlessly match RushTok’s humor, energy, and aesthetic. Out of this umbrella, we created RushLux—a multi-channel activation that included hand-delivered light therapy skincare kits to sorority houses, cheeky sisterhood-inspired messaging, and outdoor boards and on-campus visibility. These efforts introduced the reVive Light Therapy™ Lux Collection’s bestselling devices to an entirely new audience, driving both awareness and engagement.
The campaign spanned TikTok, Instagram, email, and Snapchat, combining creator-style content, gifted products with on-site education and activation, and playful promo codes to drive both engagement and conversion.
