C Spire

Smartphones. Smart offices. Smart life. Technology has transformed how we live and work. Everything is connected — your watch, your tablet, even your blinds and your dog feeder. And the line between home and work is all but erased. But none of that is possible without a network powerful enough to connect it all.

To demonstrate how C Spire powers our connected lives, we created two spots that work as one — then ran them back-to-back during the Super Bowl. Together, they depict a fast-paced, energetic day in the life of a connected woman who uses technology to live like a boss.

We used the first spot to focus on her work life, as she uses a simple command to wake up the office and quickly set up a meeting in her smart conference room. In the second spot, we see the same woman as she leaves work and uses her voice assistant to trigger a series of automated events that prepare her home for her arrival. It’s a full 360-degree portrait of how technology helps handle the menial tasks, so you can focus on the ones that matter most. That’s how C Spire is transforming the way we all live and work.