A full-service marketing, creative branding and digital communications agency specializing in strategic content creation.

A Full Service Branding and Digital Agency | Lewis

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LED Technologies

#FAEEED

Overview

LED Technologies is a leading LED light therapy device manufacturer with two brands: reVive Light Therapy™ products fight wrinkles and acne, while dpl® products provide pain relief and muscle recovery. Our analysis of promotional data for LED Technologies was revealing: we discovered some interesting retention trends. While reVive Light Therapy brought in mostly new customers, dpl promos attracted a much higher percentage of return buyers (33%). Armed with this data, our team made a strategic pivot: creating promotions specifically for dpl loyalists — a tactic never tried before — backed by customer behavior.

One promo strategy, two different outcomes.

Challenge

Promotions have always been a key sales lever for e-commerce brands, but we wanted to go beyond the surface. While reVive Light Therapy and dpl both rely on promotional strategies, they serve distinct audiences and categories. That raised a key question: Do promotions work the same way for each? Are they primarily attracting new customers, driving loyalty, or displaying other unique performance characteristics depending on the brand?

The Analysis

We conducted a deep dive into a year’s worth of transactional data, comparing customer behavior during promotional windows vs. baseline periods. The results were eye-opening:

The Insight

While reVive Light Therapy clearly acts as an acquisition engine during promos, dpl stands out for its loyal customer base, with one in three dpl buyers coming back for more. That’s a major difference in buyer behavior under the same promotional strategy.

Why this difference makes sense

This pattern aligns with broader category-level consumer behavior: 
<ul>
 <li>Beauty shoppers are often novelty-seeking explorers. They value discovering new products, are intimately influenced by trends and influencers, and frequently switch brands (even mid-purchase). <a href="https://ecommercefastlane.com/the-changing-face-of-the-beauty-shopper/" target="_blank" rel="noopener" style="text-decoration: underline;">
 A survey</a> found that 94% of consumers buying a habitual beauty item will try a new product during the same transaction.</li> 
 <li>Health & wellness consumers show stronger loyalty patterns. Across health & wellness e‑commerce brands, repeat purchase behavior is often driven by habit formation, trust in results, and efficacy. Brands like Perfect Keto and Calm rely heavily on subscription models, referrals, and habit reinforcement to drive long-term retention.</li>
</ul>

The Strategic Shift

This insight led to a first-of-its-kind strategic pivot for the team: 
<ul>
 <li>We recommended creating select promotions specifically for existing dpl customers, focusing on retention and reward, not just acquisition.</li>
 
 <li>The goal: capitalize on a natural loyalty signal and deepen customer lifetime value through more personalized messaging and offers.</li>
</ul>

Why It Matters

We leveraged brand-level customer behavior to drive brand-level strategy. By treating both brands differently, we adjusted our promotional strategy from “one size fits all” to a tailored, data-driven approach.

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Retail & eCommerce

The quality of video production says a lot about the quality of a brand. Whether it's a scripted commercial on TV or a customer testimonial on social media. Our in-house production team provides full-service capabilities. Lighting, shooting, casting, editing and finishing—we do it all from beginning to end. Growth is beautiful. And we make sure it looks that way.

Content Production

Unless you like wasting money, return on ad spend is a necessity. We take a deep and constant look at every touchpoint in your customer's journey. Optimizing areas that are potential hiccups. Why are so many customers abandoning carts? Is it taking too many clicks to get to what they want? Could they be upsold before checkout? In the end, if your marketing dollars aren't converting into sales, something is wrong. And that's exactly what we're here to fix. 

ROAS

Abeka

#93338e

Situation

One of the leading players in the K-12 education space, Abeka, asked the Lewis team to develop the next iteration of their master brand. The main goal was to position brand Abeka as a leader in education, broadening their reach beyond a more niche audience.

Bringing the mainstream home.

Approach

Recognizing the opportunity to engage non-traditional audiences (beyond homeschooling parents or Christian schools), the Lewis team created a brand new platform for Abeka—Learning For Life. The new platform allowed our team to develop messaging  that focused on the child’s future success as a key motivator for parents, along with emphasis on character building and strong community values.

While directly trackable website visits aren’t the primary objective of a broad-reach tactic like TV, our buys drove impact immediately. The campaign launched in the summer of 2025, and within two months, it delivered 20 million impressions and generated 53,000 website visits from viewers who saw our spots on Hulu, Disney+, or Peacock and later visited the site from the same IP address. That 0.3% response rate exceeded industry benchmarks—especially noteworthy given the creative’s brand-building focus without a direct call to action. Beyond site traffic, brand recognition also rose quickly: within two months, brand search volume grew 81% year over year.

Results

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Everyone knows that branding is much more than colors and a logo. It's an experience. We craft every touchpoint with thought and care. Creating a symphony of memorable moments from beginning to end. Crafting brands that feel once-in-a-lifetime every time.

Branding

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C Spire

#00b5f0

The launch of the new iPhone 17 is pretty much a national holiday for wireless customers. And for C Spire, it also marked a crucial opportunity to help debut its new brand look and campaign: “There’s more to C.” The only issue? Not knowing what the new iPhone features would be until two days before filming. Challenge accepted.

Apple, C Spire, and Lewis help launch the new iPhone 17.

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With so many unknowns and a tight turnaround, flexibility and planning were crucial. So we built a modular conceptual framework around the latest iPhone rumors and our best guesses at what the features might be. We overplanned. Overprepared. And alongside the C Spire team and trusted and nimble production partners, we overdelivered. Quickly adjusting to the iPhone reveal, we created a spot that highlighted three unique features, more than any other carrier, while also demonstrating how C Spire’s network helps customers get more out of life.

Retail & eCommerce Companies We’ve helped Grow

Ready to see real creative solutions that produce real results? Reach out and we'll get started.

Let’s do something great.

What a retail branding agency can do for your business. Want to elevate your product into the luxury category? Looking to expand your appeal to new consumer demos? Want to maximize your marketing dollars? Branding is the key. From logos and color palettes to package and website design, we do it all. Crafting a cohesive brand that stands out in the competitive landscape. And helps grow your customers into brand ambassadors.

How sisterhood sparked skincare buzz.

A super dad for the Super Bowl.

Elevating a product line for a luxury audience.

Strategies that send profits soaring.

Bringing home the bacon.

What you live for, is what we build for.

Razor sharp strategy.

Helping an optics brand be seen.

It’s almost like working at the beach.

Our content and video production team turns seeds into full bloom.

Let’s do something great. Together.

Content Production Work

A bold look for the Birmingham Zoo.

IYKYK.

Taming the monster in the tooth business.

A brand worth savoring.

Turning competitors into partners.

Transforming a brand and growing Alabama’s future.

Distilling a new brand in a new category.

Elevating a brand and a community.

Creating a new brand. For kids.

From good to great.

Winning big with sports marketing.

Saving lives starts by talking about rear ends.

Rebranding AnMed. Where Better Begins.

Inspiring new members, one goal at a time.

When a target audience tells you what it’s not, affirm it.

Capturing tomorrow’s customers today.

Made to move the needle.

Humanize the brand. Gain market share.

Tapping into something every parent understands.

Putting a Wild Face on Halloween

I have cancer. But cancer doesn’t have me.

Elevating awareness and deepening trust.

Your child’s very own hospital – a campaign for care made just for kids.

Where I come from.

Be Able – A campaign for getting back to life.

Sick kids don't stick to business hours.

15,189.

Educating moms, one itty bitty foot at a time.

Turning ideas into the leading hospital on Long Island.

A community powered by the sun and great storytelling

A worldwide toast to Kentucky Bourbon.