Buffalo Rock
The Opportunity
Building a headquarters that bottles culture.
In its 125th anniversary year, Buffalo Rock Company opened a new headquarters, creating a moment to define how its culture shows up in a physical space.
Lewis was tasked with designing an internal signage system that reflects the company’s legacy, communicates its values, and elevates the everyday employee experience.
The Approach
We anchored the work in collective effervescence—the shared energy and connection that emerges when people come together around a common purpose.
This idea came to life through a cohesive environmental design system, transforming walls, pathways, and shared spaces into expressions of Buffalo Rock’s purpose, people, and brand portfolio. From environmental graphics to wayfinding and storytelling installations, every element was designed to feel elevated, modern, and true to the company’s heritage.
The Impact
The result is a headquarters that reinforces culture daily, not just through words, but through experience.
- Strong leadership excitement and CEO praise
- A more unified, elevated workplace environment
- A design system now expanding to additional locations