Birmingham Zoo
Overview
A bold look for the Birmingham Zoo.
The Birmingham Zoo came to us with a simple ask–create a logo mark for their 70th anniversary. What they ended up getting was a year-long integrated campaign celebrating the biggest birthday in Birmingham and inviting everyone to get in touch with their inner party animal.
Industry
Services Involved
70th Anniversary Logomark
To celebrate the zoo's 70th birthday and the amazing diversity of animal species found there, we created a flexible logo that featured four of their most popular animals in a clean, modern, and most importantly, fun design.
Integrated Campaign
To help promote the zoo's 70th birthday, we created an ad campaign that let the animals show everyone how they each like to party in their own particular way. The ads served as birthday invitations to zoo lovers across the region to join the fun in seasonal events throughout the year.
Campaign Event: Cougar Crossing
To promote the zoo's new Cougar Crossing exhibit, we teased a giant present arriving soon. We even had artwork in a local art gallery defaced by mysterious claws. Then we took our larger-than-life gift around town, where it growled at passersby before the big reveal.
Campaign Event: Carousel Reopening
When the newly refurbished carousel was about to reopen, we placed life-size carousel animals on already existing lamp poles to let everyone know another gift was headed back to the zoo.
Cahaba Brewing Partnership
The party continued all year, and when the annual "Zoo Brews" event arrived, we partnered with Cahaba Brewing Co. to create custom Blonde Ale and Hazy IPA designs. The perfect drinks to raise a toast to 70 years of wild.
Results
The Birmingham Zoo's 70th birthday was one no man or animal will ever forget. Our efforts had social media and local news stations going ape, and boosted annual attendance by 10% and saw a 17% increase in zoo membership. A birthday wish we were more than happy to help grant.