Auto & Truck
Overview
The Art of Repair
Auto & Truck didn’t have a distinct brand image, being viewed as a commodity category. So they asked Lewis how they would adapt to reach their target audience. The solution was simple, to create a micro-focus on their intended target demographic. We took an integrated approach to make Auto & Truck’s services more visible in the market place with impactful ads by using intricate works of art by using familiar auto parts.
