AnMed
Situation
Rebranding AnMed. Where Better Begins.
As AnMed Health continued to grow across Upstate South Carolina, its name and identity needed to evolve alongside it. The legacy name was creating redundancies across a growing network of services—but patients and staff already called it simply “AnMed.” We embraced that familiar shorthand and built a revitalized identity around it—one that conveys confidence, clarity, and care. The new tagline, Better Starts Here, speaks to more than clinical outcomes; it empowers every employee to take ownership of what better looks like—for patients, for colleagues, and for the community. From a modern serif wordmark and distinct color palette to a streamlined naming system and thoughtful signage, the new brand was designed to stand out and function seamlessly across every touchpoint. The result is a unified identity that reflects AnMed’s promise: that better truly starts here, with each of us.
Industry
Services Involved
Results
The new identity and tagline, Better Starts Here, have resonated deeply across the organization and the community. The launch sparked excitement among staff, leading to the creation of an internal brand store featuring updated apparel and merchandise—now refreshed annually to meet growing demand. What began as a rebrand has become a rallying point, uniting employees and reinforcing AnMed’s commitment to care. The result is more than a visual update—it’s a shared belief that better truly starts here, with each of us.