A full-service marketing, creative branding and digital communications agency specializing in strategic content creation.

A Full Service Branding and Digital Agency | Lewis

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Always.bank

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Overview

With over a century of banking experience, 22nd State Bank created Always.bank as a forward-functioning subsidiary built specifically for the needs of small businesses. To introduce the brand, we developed a launch campaign that positions Always.bank as more than a lender, it's a true partner in the entrepreneurial journey. The campaign showcases the deep, ongoing relationship the bank builds with small business, from the initial spark of an idea to the hard-earned victories that follow. With the line "Let's build something amazing", the campaign highlights both the emotional connection and the practical support Always.bank offers at every stage of business, establishing the brand as a trusted ally for small businesses.

A bank built for small business.

Social Media & Thought Leadership

Our social media campaign powerfully highlighted Always.bank’s unwavering commitment to small business owners, emphasizing a relationship built on trust and support through every phase of their entrepreneurial journey. By showcasing authentic stories and tailored content, the campaign illustrated how Always.bank stands by its clients, offering personalized financial solutions and reliable guidance to help businesses thrive at every stage, from startup to success.

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Banking & Finance

Everyone knows that branding is much more than colors and a logo. It's an experience. We craft every touchpoint with thought and care. Creating a symphony of memorable moments from beginning to end. Crafting brands that feel once-in-a-lifetime every time.

Branding

Behind every return on investment is a lot of number crunching. The same is true for marketing. We're equal parts left brain and right. Using data, analytics, and deep insight to inform standout creative. It's how we create advertising that moves the needle and brings measurable ROI. And that's a beautiful thing.

Marketing

Ascend Federal Credit Union

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At Ascend Federal Credit Union, banking is about more than money — it’s about character. Because true worth isn’t measured by what’s in your wallet, but by what’s in your heart. It’s about values: doing right by others, living with integrity, and always putting people first. Born and raised in Middle Tennessee, Ascend is rooted in the same principles as the communities it serves. And everything they do — from the products they offer to the guidance they give — is focused on improving the lives of those who call the area home. This brand campaign was created to reflect that shared spirit — and to build something deeper than transactions: a relationship built on trust, belonging, and doing what’s right.

Banking without the bank.

The campaign resonated deeply across Middle Tennessee, driving strong results among both current members and prospective ones. It significantly increased measured awareness of Ascend among non-members while reinforcing loyalty among existing ones. The message of values-based banking led to measurable lifts in website traffic, new memberships, and product engagement — including increases in auto loans, mortgages, and newly opened checking and savings accounts. Proof that when a brand leads with heart, people respond.

Results

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Where I come from.

The quality of video production says a lot about the quality of a brand. Whether it's a scripted commercial on TV or a customer testimonial on social media. Our in-house production team provides full-service capabilities. Lighting, shooting, casting, editing and finishing—we do it all from beginning to end. Growth is beautiful. And we make sure it looks that way.

Content Production

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22nd State Bank

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22nd State Bank a trusted financial institution in Lower Alabama for over 100 years, initially came to Lewis to increase brand awareness of its two locations in Mobile. We emphasized the bank’s deep local roots and commitment to relationship banking, positioning it as a bank that truly understands the community. Our campaign highlighted Gulf Coast culture—Mardi Gras, local cuisine—and the aspirations of small business owners in agriculture, food, and retail. The campaign led to significant growth in brand awareness, website traffic, new customers, and deposits, showcasing the power of hyper-local marketing in financial services.

IYKYK.

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Banking & Finance Companies We’ve helped Grow

Ready to see real creative solutions that produce real results? Reach out and we’ll get started.

Let’s do something great.

Can a color convey trust? How about a typeface? What does your website say about your attention to detail? When it comes to branding for finance, there's no room for error. Every touchpoint of your business is saying a mouthful. We bring decades of experience designing for the financial sector. Ensuring your brand is saying the things your clients want to hear. Conveying trust, reliability, and the potential for a wealthier tomorrow.

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Humanize the brand. Gain market share.

Inspiring new members, one goal at a time.

Transforming a brand and growing Alabama’s future.

Capturing tomorrow’s customers today.

Our content and video production team turns seeds into full bloom.

Let’s do something great. Together.

Content Production Work

Winning big with sports marketing.

Saving lives starts by talking about rear ends.

A super dad for the Super Bowl.

Elevating a brand and a community.

Turning competitors into partners.

Creating a new brand. For kids.

Strategies that send profits soaring.

Elevating a product line for a luxury audience.

A bold look for the Birmingham Zoo.

A brand worth savoring.

A worldwide toast to Kentucky Bourbon.

From good to great.

I have cancer. But cancer doesn’t have me.

Putting a Wild Face on Halloween

Taming the monster in the tooth business.

What you live for, is what we build for.

Distilling a new brand in a new category.

Made to move the needle.

Elevating awareness and deepening trust.

Rebranding AnMed. Where Better Begins.

15,189.

Your child’s very own hospital – a campaign for care made just for kids.

Sick kids don't stick to business hours.

Be Able – A campaign for getting back to life.

When a target audience tells you what it’s not, affirm it.

Tapping into something every parent understands.

Bringing home the bacon.

Great businesses understand the need for great marketing.

Marketing Work

Serving the community in a hole new way.

Rebuilding the value of a true original.

The Promise of Discovery.

Razor sharp strategy.

Helping an optics brand be seen.

Achieving the perfect balance.