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22nd State Bank

Overview

IYKYK.

22nd State Bank, a trusted financial institution in Lower Alabama for over 100 years, initially came to Lewis to increase brand awareness of its two locations in Mobile. We emphasized the bank’s deep local roots and commitment to relationship banking, positioning it as a bank that truly understands the community. Our campaign highlighted Gulf Coast culture—Mardi Gras, local cuisine—and the aspirations of small business owners in agriculture, food, and retail. The campaign led to significant growth in brand awareness, website traffic, new customers, and deposits, showcasing the power of hyper-local marketing in financial services. We've since expanded these efforts to create additional localized campaigns for other branches and regions across Alabama.
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Results

+$2.5M
ABOVE GOAL in new deposits
+301%
Growth in new website visitor traffic
+105%
Increase in new customer growth YoY