Senior Data & Analytics Lead / Any Lewis Office

Overview

The Senior Data & Analytics Lead will drive the business and data strategy within our Business Intelligence team. The individual will lead a team of analysts and data visualization experts, partnering closely with channel and strategy teams to deliver high-impact insights that inform and guide strategic decisions. With a strong advertising agency background, the ideal candidate will use their expertise to enhance client storytelling, develop scalable analytics frameworks, and deliver actionable data that drives business growth.

This in-person role allows candidates to choose their preferred location from our three offices: Birmingham, AL, Mobile, AL, or Nashville, TN.

• Reports to: Vice President of Strategy and Research

Qualifications

• 7-10 years minimum experience in data analytics, business intelligence, or a related field, with a focus on advertising or marketing.

• Proven leadership experience managing teams in a collaborative environment.

• Expertise in developing and executing data strategies aligned with business objectives.

• Advanced knowledge of data visualization tools (e.g., Tableau, Power BI) and analytical software (e.g., SQL, Python, R).

• Strong background in translating complex data into clear, actionable insights.

• Excellent communication skills, with the ability to present data-driven recommendations to clients and internal teams.

• Bachelor’s degree in a relevant field; advanced degree preferred.

Responsibilities

• Develop and execute comprehensive data strategy plans that align with clients’ overall business goals.

• Partner with channel and strategy teams to ensure data insights are aligned with business objectives and drive measurable growth.

• Lead client storytelling and insights presentations, effectively communicating the business impact of data insights to agency leadership and clients.

• Act as a strategic advisor, identifying opportunities where data and analytics can deliver the most value.

• Mentor and manage a team of analysts and data visualization experts, fostering a high-performance culture focused on innovation and collaboration.

• Oversee the ongoing development of analytics and reporting processes, implementing tools and frameworks that enhance efficiency and scalability.

• Design and oversee the production of reporting frameworks that provide actionable insights into campaign and channel performance, tailored to specific business strategies.

• Collaborate with Client Engagement teams to develop and communicate key performance indicators (KPIs) that support proactive decision-making.

Success Factors

Technical Skills:

• Expertise in data visualization tools such as Tableau or Power BI.

• Proficiency in SQL, Python, R, or other analytical software.

• Strong understanding of marketing and advertising analytics.

• Ability to design scalable reporting frameworks and processes.

Leadership Skills:

• Proven ability to lead, mentor, and develop high-performing teams.

• Strategic mindset with a focus on aligning data insights with business goals.

• Collaborative approach to working with cross-functional teams.

Soft Skills:

• Excellent storytelling and presentation skills.

• Strong problem-solving abilities with a proactive mindset.

• Ability to manage multiple projects and priorities in a fast-paced environment.

• High emotional intelligence and adaptability to different client needs and industries.

The Senior Data & Analytics Lead will play a critical role in driving the success of our Business Intelligence team and enhancing the value we deliver to our clients. If you are passionate about data, strategy, and leadership within the advertising industry, we encourage you to apply.

At Lewis, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role, but your past experience aligns differently with some qualifications in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.